GIG XSite

GIG XSite

GIG XSite

GIG XSite

(2026)

(2026)

(2026)

(2026)

Designing a scalable white-label platform for a fast-growing iGaming ecosystem.

Designing a scalable white-label platform for a fast-growing iGaming ecosystem.

Designing a scalable white-label platform for a fast-growing iGaming ecosystem.

Designing a scalable white-label platform for a fast-growing iGaming ecosystem.

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(About)

The legacy frontend had become difficult to maintain and impossible to scale. I led the redesign of the platform and its design system, creating a new foundation for future clients while supporting the existing product.

The legacy frontend had become difficult to maintain and impossible to scale. I led the redesign of the platform and its design system, creating a new foundation for future clients while supporting the existing product.

Client

Gaming Innovation Group

Year

(2026)

Responsabilities

Design System, Product Design, Team leadership

Design System, Product Design, Team leadership

Design System, Product Design, Team leadership

(Challenge)

A white-label platform has to balance consistency with flexibility. Every client needed a unique brand, strict regulatory flows and custom features, all without breaking the system. Some of the main challenges I faced in this project were:

A white-label platform has to balance consistency with flexibility. Every client needed a unique brand, strict regulatory flows and custom features, all without breaking the system. Some of the main challenges I faced in this project were:

01.

Legacy product

The existing frontend couldn't simply be replaced. Every current client still depended on it.

02.

White-label architecture

Every operator required a unique brand while sharing the same product. Also, many operators required features that only applied to their own business.

03.

Compliance

KYC, identity verification and responsible gaming introduced complex mandatory flows.

(Decisions)

Instead of migrating the existing files, we rebuilt the platform from the ground up. This avoided carrying years of design debt into the new platform. We established clear criteria for what belonged in the design system and what remained client-specific, keeping the system scalable without limiting customization. I introduced AI-powered Figma plugins to automate white-label skinning, speed up design system documentation, and eliminate repetitive tasks, allowing the team to focus on higher-value design decisions.

Instead of migrating the existing files, we rebuilt the platform from the ground up. This avoided carrying years of design debt into the new platform. We established clear criteria for what belonged in the design system and what remained client-specific, keeping the system scalable without limiting customization. I introduced AI-powered Figma plugins to automate white-label skinning, speed up design system documentation, and eliminate repetitive tasks, allowing the team to focus on higher-value design decisions.

(Impact)

The success of the project wasn't measured by the interface alone. These three metrics capture its impact across the product, the team and the business.

The success of the project wasn't measured by the interface alone. These three metrics capture its impact across the product, the team and the business.

50+

Reusable components

Reusable components

Powered by 150+ design variables for scalable theming and white-label customization.

1 Day

Average brand skinning

Average brand skinning

Reduced branding implementation time by up to 85%.

5+

Clients onboarded

Clients onboarded

Following the platform presentation at ICE Barcelona.

(Contact)

Want to know more about this or some other project? Let's have a chat.

Want to know more about this or some other project? Let's have a chat.

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filippo stagnini
product designer

filippo stagnini
product designer

filippo stagnini
product designer

filippo stagnini
product designer

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