Digital Product Designer

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filippostagnini@gmail.com

Perfumeria Padilla

Perfumeria Padilla

Perfumeria Padilla

Perfumeria Padilla

(2022)

(2022)

(2022)

(2022)

Building a scalable shopping experience for a growing catalogue.

Building a scalable shopping experience for a growing catalogue.

Building a scalable shopping experience for a growing catalogue.

Building a scalable shopping experience for a growing catalogue.

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(About)

The existing website struggled to support a growing product catalogue and offered a poor shopping experience. I helped redesign the platform around clearer navigation, better product discovery and a more intuitive purchasing journey.

The existing website struggled to support a growing product catalogue and offered a poor shopping experience. I helped redesign the platform around clearer navigation, better product discovery and a more intuitive purchasing journey.

Client

Wonderbrand Studio, Padilla

Year

(2022)

Responsabilities

Information Architecture, Conversion, UX Strategy

Information Architecture, Conversion, UX Strategy

Information Architecture, Conversion, UX Strategy

Visit the website's live version

(Challenge)

The first challenge was definitely the wide variety of products on the web; this led to meticulous work on the information architecture always taking into consideration the competitors, the client's needs and the SEO side. Also, there was a fine-tuning work to adapt the already exisiting branding to the needs of the web and to meet accesibility requirements.

The first challenge was definitely the wide variety of products on the web; this led to meticulous work on the information architecture always taking into consideration the competitors, the client's needs and the SEO side. Also, there was a fine-tuning work to adapt the already exisiting branding to the needs of the web and to meet accesibility requirements.

01.

Support a growing catalogue

Thousands of products across multiple categories needed an information architecture that could scale as the business expanded.

02.

Balance users and business goals

Navigation had to help customers find products quickly while supporting SEO and commercial priorities.

03.

Improve conversion

The experience lacked the structure and interactions expected from a modern e-commerce, making product discovery and purchasing unnecessarily difficult.

(Decisions)

I reorganized the catalogue around a scalable information architecture that balanced customer needs with SEO requirements, creating a structure that could grow alongside the business. I designed a three-level navigation experience that made a large catalogue easier to explore. Categories, featured products and promotions were structured to help users find products faster. I streamlined the purchase journey by reducing the steps between product discovery and checkout. Introducing Quick Buy allowed customers to act immediately while keeping the shopping experience uninterrupted.

I reorganized the catalogue around a scalable information architecture that balanced customer needs with SEO requirements, creating a structure that could grow alongside the business. I designed a three-level navigation experience that made a large catalogue easier to explore. Categories, featured products and promotions were structured to help users find products faster. I streamlined the purchase journey by reducing the steps between product discovery and checkout. Introducing Quick Buy allowed customers to act immediately while keeping the shopping experience uninterrupted.

(Impact)

The redesign transformed the website into a scalable e-commerce experience that continues to support the business years after launch.

The redesign transformed the website into a scalable e-commerce experience that continues to support the business years after launch.

1000+

Products organized

Products organized

Through a scalable information architecture.

3-Level

Navigation architecture

Navigation architecture

Designed to improve discovery across a large catalogue.

4+ Years

Live in production

Live in production

Still powering the online shopping experience.

(Contact)

Want to know more about this or some other project? Let's have a chat.

Want to know more about this or some other project? Let's have a chat.

Let's connect

filippostagnini@gmail.com

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filippo stagnini
product designer

filippo stagnini
product designer

filippo stagnini
product designer

filippo stagnini
product designer

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